ETS and Passage announce strategic partnership
A student in a warm coat walks toward a modern university building at dusk

Extend your reach, find students who never applied.

Passage shows you qualified candidates globally outside your reach today, and handles the work between interest and enrollment.

  • Net new enrollments
  • 100+ countries
  • Works beside your channels

The opportunity

Talent is global. Access is not. Only 3% of international talent can self finance a year of Canadian study.

Passage helps qualified students overcome the upfront financial barrier to studying in Canada.

C$65KPotential tuition and first year living support per approved student
100+ countriesReach beyond an institution's traditional recruitment markets
Net newDesigned to complement existing recruitment channels

Grow enrollment without replacing what already works.

01 · Reach

Reach students your current channels miss.

Access qualified candidates outside your existing recruitment markets. Passage models your successful students and matches them against candidates in 100+ countries, surfacing qualified applicants your current channels never see.

02 · Revenue

Add incremental enrollments.

Passage is designed to bring students who may not otherwise have been able to apply and enrol. Net new, alongside the channels you already run.

Three students talking together outside a campus building

03 · Alignment

We succeed when students do.

Who we partner with

Is your institution a fit?

Passage currently focuses on Canadian public institutions and programs aligned with strong student outcomes.

Program focus

HealthcareSkilled TradesEarly Childhood EducationSTEMAdjacent fields where appropriate
01Located in Canada
02Designated Learning Institution
03Public institution
04PGWP eligible programs in shortage areas
05Compliant with applicable federal and provincial policy

Meet all five? You are the partner this page is for.

From first conversation to first cohort.

  1. Step 1

    Connect

    Tell us about your institution, your capacity, and your growth priorities.

    1 week

  2. Step 2

    Share your programs

    Add your programs, entry requirements, and intake dates so Passage knows exactly who fits.

    1–2 weeks

  3. Step 3

    Start receiving students

    Your programs go live on Passage. Matched students discover you, check their fit, and apply.

    Immediately

Students walking through a bright campus hall

The student journey

From discovery to enrollment.

Student discovers opportunity
Passage matches program
Eligibility reviewed
Financing approved
Application submitted
Student enrols

Also from Passage

And when applications arrive, Passage AI can help handle the work.

Passage also offers AI agents for applicant guidance, document processing, structured interviews, and student support.

Explore Passage AI

Jackie

AI Counselor

David

AI Processor

Ella

AI Interviewer

Mark

AI Support

Institution FAQ

What education partners ask first.

Still wondering about something specific? Email [email protected] and our partnerships team will respond within two business days.

At minimum, education partners must:
  • Be in Canada
  • Be a Designated Learning Institution (DLI)
  • Be a public institution
  • Have PGWP eligible programs related to labor shortages in Canada.
  • Dedicate resources to help with study permit and the employment of their graduates.
  • Be compliant with Federal and Provincial immigration policies and targets.
In addition, Passage vets individual programs to ensure Passage students have the highest possible chance of finding relevant high quality employment after graduation.

See how Passage can grow your institution.

Talk with our partnerships team about your programs, student capacity, and where Passage fits.

Request a demo